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10 Essential Questions for Realtors and Brokers to Ask When Setting Up Your Social Media Marketing Campaign Don’t Start Your Social Media Marketing Campaign Until You Answer These 10 Key Questions
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Now real estate agents from all over are beginning to join and benefit from the social networks like FaceBook, Twitter, LinkedIn and more.
Continue reading "The New Real Estate Agent of the Social Media Era"
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The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.
A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,”many of our recent advertising campaigns and promotions have also utilized online facilities such as Facebook and YouTube more”.
With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realized the value of integrating offline and online marketing.
Continue reading "Coca-Cola Cuts Ad Spend by 6.6% and Invests More in Social Media"
When an employee of New Media Strategies dropped the f-bomb in a tweet from client Chrysler's Twitter account March 9, it might have been chalked up to one of those things that can happen to someone on a bad day. Instead, Chrysler decided not to renew its contract with the agency.
The dustup began yesterday when one of the agency's staffers tweeted from the @ChryslerAutos account: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive."
It seems you can't go to a conference these days without seeing a strong focus on the cloud, mobile and social media. They are having a profound impact on technology in general and on content management in particular. Yet people seem to struggle with these concepts and the relationship that exists between the three technologies.
The cloud in particular seems to confound people, but when you link information in the cloud, it makes it possible to get your content from any device anywhere and that's very powerful for users (if a bit scary for IT). From a content management standpoint, it means that content isn't always on premises or always under your control and you have to find ways to deal with that.
Continue reading "The indelible impact of cloud, mobile, social"
The Food And Drug Administration has delayed advertising guidelines for pharmaceutical social media marketing, and pharma companies are twiddling their thumbs. Twice last month, the head of the FDA's division of Drug Marketing, Advertising and Communications suggested that little will change. "The process is taking longer than we thought," he said in a New York conference. He said part of the delay had to do with the agency's concern that social media companies might be ephemeral.
Scottsdale, Arizona ( release-news ) March 03, 2011 - For the seventh consecutive month, Scottsdale based company, Mint Social is named one of the best social media marketing companies in the U.S., according to a study conducted by TopSEOs.com.
TopSEOs.com, an independent authority on search vendors, identifies and ranks the best internet marketing agencies and tools using various rigorous evaluation processes. The criteria for determining the top social media marketing company assesses a business based on five key factors important to social media optimization: trend awareness, brand management, consultation, methodology, and reach.
Continue reading "Mint Social Named One Of The Top Social Media Marketing Companies"
Chris Boorman is the chief marketing officer and senior vice president of education & enablement at Informatica. He is responsible for Informatica’s global voice to the market, which includes corporate, partner and field marketing.
The thinking about social media in corporate marketing departments is rapidly evolving. Initially, social media was seen as yet another broadcast opportunity for pushing messages out into the world, and for many companies that view persists. A social media consultant recently said that even today, when he approaches potential clients for the first time, they typically refer him to their PR agency, because “they handle Facebook for us.”
Continue reading "Why Data Mining Is the Next Frontier for Social Media Marketing"
Some runner out there was a little overeager. A member of question-and-answer site Quora used the service to pose a burning question about a potentially reckless activity: "How do you train for a marathon with a stress fracture in your ankle or foot?" Seriously? Ouch.
Luckily, there happened to be a sports therapist who was reading. "There (are) plenty of marathons left in the world for you to do when the stress fracture has healed," the therapist warned. "The amount of training required for a marathon means that this will severely stress the bone if it's already overloaded, and could even lead to long term problems that stop you running altogether. Get professional assessment, let it heal, and plan the next marathon."
Continue reading "Why social media gives your doctor an ulcer"
Taco Bell turned a class action lawsuit into a Facebook campaign and helped lift its "likes" by roughly 250,000 during the last week. The quick-serve chain employed a like-gating tactic that's become common among marketers on the social site.
Announced on February 8, the brand offered a free beef taco to Facebook users who "liked" it. The offer was good for consumers who had already "liked" Taco Bell - 5.4 million at the time - as well as newcomers. The fast-food brand committed to giving away 10 million coupons for the tacos, which typically retail from $.99 to $1.09. Consumers had until February 15 to access and use the coupons.
The Federal Attorney-General, Robert McClelland, has signalled a growing role for social media and other communication technologies to play in helping governments manage natural disasters.
According to a communiqué issued by McClellands's office, and following the convening of an extraordinary meeting of the Ministerial Council for Police and Emergency Management – Emergency Management (MCPEM-EM) on Friday, technology will be a major discussion point as state and federal governments begin assessing ways to improve the nation’s resilience following summer’s natural disasters.
Continue reading "Governments turn to technology in post-disaster review"
In December, SaleSpider conducted a survey and one-on-one interviews to find out how mid to small-sized companies use social media.
Of the 384 businesses that responded, most thought social media marketing worked really well and planned to up their efforts in 2011.
Here are the significant findings:
* 75% of small businesses will do even more social media marketing in 2011
* 63% thought social networking drove their sales and increased revenue
* 40% of the 63% said social networking made a "significant' impact on their sales and revenue
* In 2011, most small business are going to spend between 26% and 50% of their time and budget on social networking (34%)
* 53% are currently using or will soon use social networking sites from their mobile device.
Continue reading "75% Of Small Businesses Are Upping Social Media Usage This Year Read"
From Houston Neal, Software Advice - http://www.softwareadvice.com/crm/
Social CRM is to the social media craze what eCRM was to the dot com bubble. The enterprise apps community is hungry for a big new category and social CRM smells tasty. As a result, software vendors, tech media and research analysts are all racing to promote and opine on this new market. Gartner, for example, appears to have hastily published their Magic Quadrant for Social CRM, which has been panned as confusing and unfocused.
But Social CRM Doesn’t ExistIn reality, social CRM is a misnomer. It doesn’t exist yet. This catch-all nomenclature implies a category far more straightforward than the diverse set of specialized systems currently targeting the social media opportunity.
“There is no such thing as a social CRM suite yet, says Jacob Morgan, Principle at Chess Media Group. You have community management platforms, CRM vendors, monitoring guys. No one does everything.”
Twitter is expected to generate $150 million in advertising revenue this year and $250 million during 2012, according to eMarketer.
New York-based eMarketer arrived at the estimates by aggregating data from numerous research outlets and supplemented the information by interviewing advertisers and people familiar with Twitter's ad business. It also put a lot of weight on Twitter releasing a self-service promotional platform this year, while citing how ad sales for Google and Facebook exploded after they offered their platforms.